Monday, February 09, 2004
Dear MoveOn member,
As you know, CBS refused to run MoveOn Voter Fund's "Child's Pay" ad -- perhaps the most tasteful and uncontroversial advocacy ad in history -- during the Super Bowl. CBS executives claimed they had a blanket policy against all so-called "issue" ads.
Yesterday, we learned that the network plans to broadcast an ad promoting the Bush Medicare prescription drug law. This is part of a $13 million taxpayer-financed TV campaign to take the heat off the White House for pushing through a drug plan that benefits drug companies and insurance companies more than Medicare recipients.
The White House ad features the tagline "Same Medicare. More Benefits." But a report by Consumers Union last month said that most people covered by Medicare will wind up spending more for prescription drugs, as a result of the provisions in the law which favor drug companies. According to the Washington Post, the campaign is intended "to counteract Democratic criticism that changes to the (Medicare) program will harm older Americans."
If that isn't a controversial issue ad, we don't know what is. But since CBS appears to be changing its policy, our Voter Fund has submitted our own Medicare ad which exposes the facts behind this spin campaign to run on CBS. So far, we haven't heard back. Please give CBS a call today to let them know that they need to either pull the White House ads or run ours.
You can reach CBS at:
CBS Comment Line