At least one radio pro suggests Stern's sudden turn against Bush could prove costly to the administration during this election year. "Absolutely it should be of concern for the White House," says Michael Harrison, the publisher of Talkers magazine, a nonpartisan trade magazine serving talk radio. "Howard Stern will be an influential force for the public and for other talk show hosts during the election. Despite the shock jock thing, Stern has credibility. He's looked upon as an honest person.

"Clear Channel is a good target and Stern may be honestly upset with them. But over time he'll realize Bush makes a better target, and Stern could be the leader of a new anti-Bush movement. Bush is very vulnerable at talk radio and Stern could reinvent himself as a new, improved Stern and take on more serious issues."

Stern's political conversion came on Monday, Feb. 23, when he returned to the show after a week's vacation and announced he'd read Al Franken's anti-Bush book, "Lies and the Lying Liars Who Tell Them: A Fair and Balanced Look at the Right." That morning Stern, who had strongly backed Bush during the war on Iraq, told listeners, "If you read this book, you will never vote for George W. Bush. I think this guy is a religious fanatic and a Jesus freak, and he is just hell-bent on getting some sort of bizzaro agenda through -- like a country-club agenda -- so that his father will finally be proud of him ... I don't know much about Kerry, but I think I'm one of those 'Anybody but Bush' guys now. I don't think G.W. is going to win. What do you think about that?"

Three days later, on the morning of Feb. 26, Stern was suspended from all six Clear Channel stations that aired his wake-up program.

posted by Blicero : 3/05/2004 01:32:00 AM